
‘How Do They Afford It?’
How Do They Afford It? is a program in which Viktor Brand follow five diverse households over the course of six months, providing insight into how they generate their income, manage their expenses, and make significant financial decisions.
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Episodes

1 · Groceries
★ 7.0Oct 28, 2026
Presenter Viktor Brand meets folk singer Rutger van Barneveld and visits Esther and Yvonne on their self sufficient island in Friesland. Brussels sprout farmer Johan shares the story of his family’s frugal farming life in Groningen, while Claudia and Johnny enjoy a luxurious lifestyle in Maasdam.
2 · Birthday
Nov 4, 2026
Annemarie and Maarten Geert have a monthly income of €4,750. They have stopped hosting birthday parties. In contrast, the Azimi family who are millionaires celebrate their daughter’s fifth birthday in grand style. Viktor Brand is given a tour of Albert and Dorentina’s luxury villa. Rutger van Barneveld is pulling out all the stops to turn his new single into a number-one hit. Esther and Yvonne show how they creatively earn some extra pocket money, with a little help from Viktor.
3 · Episode 3
Nov 11, 2026
Synopsis coming soon
4 · Episode 4
Nov 18, 2026
Synopsis coming soon
5 · Episode 5
Nov 25, 2026
Synopsis coming soon
6 · Episode 6
Dec 2, 2026
Synopsis coming soon
7 · Episode 7
Dec 9, 2026
Synopsis coming soon
8 · Episode 8
Dec 16, 2026
Synopsis coming soon
















