Business Nightmares with Evan Davis
Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
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Episodes
1
1 · Doomed Designs
May 9, 2011
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
2
E2
2 · Marketing Mess-ups
May 16, 2011
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
3
E3
3 · Disastrous Decisions
May 19, 2011
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
