Dieux du Stade - Making of Calendar 2004
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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Cast
Benoît August
Benoît August
David Auradou
David Auradou
Jérémie Ballais
Jérémie Ballais
Mathieu Blin
Mathieu Blin
Daniel Browne
Daniel Browne
James Carroll
James Carroll
Frédéric Cermeno
Frédéric Cermeno
Vincent Clerc
Vincent Clerc
Jildaz Colleaux
Jildaz Colleaux
Romain Collinet
Romain Collinet
Ignacio Corleto
Ignacio Corleto
Grégoire Couturier
Grégoire Couturier
Frédéric Deltour
Frédéric Deltour
Christophe Dominici
Christophe Dominici
Mauro Bergamsco
Mauro Bergamasco
David Duchamp
David Duchamp
Romain Froment
Romain Froment
Fabien Galthie
Fabien Galthie
Julien Rivier
Julien Rivier
Bastien Siepielski
Bastien Siepielski
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Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.